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Homelands

More than one place to call home.

Explore the collection

The places that become part of us.

Homelands began with my own journey, but the feeling behind it may be familiar to anyone who has found a sense of belonging in more than one place, with each becoming part of what home means to them.

Yassin AhmedFounder of AAWED
Motherland Beginnings

01 / Beginnings

Motherland Beginnings

The warmth of our earliest home.

Inspired by the tenderness, familiarity and quiet security of my beginnings in Egypt.

Created with Shadi Samra.

Discover the fragrance: Motherland Beginnings
Crafted Pathways

02 / Becoming

Crafted Pathways

The experiences that shape us.

A chapter of discovery, decisions and growth, shaped by my years in Australia.

Created with Rasei Fort.

Discover the fragrance: Crafted Pathways
Haven At Last

03 / Belonging

Haven At Last

A place where dreams take shape.

The UAE brought the three of us together, and gave a long-held dream room to grow.

Created with Shadi Samra & Rasei Fort.

Discover the fragrance: Haven at Last