A wildly optimistic fragrance for all those who dare to dream and pursue them

Rediscover the world through AAWED fragrances

An Australian-owned perfume house specialising in luxury olfactory experiences, AAWED crafts perfumes that transcend the everyday, curating unparalleled sensory journeys for arbiters of taste. Born amidst Melbourne’s botanical gardens, AAWED fragrances connect the art of perfumery with emotional narratives that invite you to reconnect with the pivotal moments that define your essence. AAWED is a name imbued with profound significance and cultural richness. “AAWED” (عاود in Arabic) translates to “Come Back,” a concept that deeply resonates with our philosophy—a belief in the power of fragrance to take us back, to awaken dormant memories and stir the soul. Our commitment to excellence is reflected in the scents we create. Each fragrance in our collection is masterfully formulated to evoke emotional narratives, bringing forth a tapestry of moments, places, and memories with every application. Indulge in the beauty of nostalgia and the power of scent with AAWED as your guide. Memories come alive, and every fragrance is designed to transport you back to the defining moments of your essence. 

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